Preparing the release
From Spotify for Artists you can pitch a song to editorial playlists before it comes out: do it at least a week ahead. Your followers get the release in their Release Radar, which is why gaining followers before a release helps.
What counts
- Saves: someone saving the song is a strong signal they liked it.
- Canvas and cover: a short loop on the song and a clear cover help it get played in full.
- Sharing outside: a clip in stories or on TikTok sends people to the song’s link.
If you buy plays, saves or listeners
What you buy adds to the song’s or the profile’s counters. Spotify updates its numbers with a delay and recalculates monthly listeners over 28 days, so they rise and fall on their own. It helps as a starting number for a release, not as a replacement for playlists or your audience.
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